Marketing is still based on analysis and learning . after market research. it’s the marketer’s work routine. He tries to put effective recommendations after the analyzes and the meetings made.
the work media of marketers are numerous, for example the information received by the internal services of the company. learning marketing is important .
internal and external documents represent real indications that give a value to a past situation. So testing of a new product is the responsibility of the marketer. There are a number of customers for this test. but the marketing manager presents a new product to a small number of customers. Since to get their opinion about quality and packaging.
Information collected internally and externally from the company allows to transmit it to work recommendations to test a new product.
It is becoming stronger because of the discussion forums. The internet and the dissemination of information make the competitors better know the products of other competitors.
Market research is easy. Because some companies are recruiting trainee students to do market research for them.
We can define the process of learning starting with information, after the deep analysis of it. So the presentation of marketing plan to follow. There are sales managers who are smart. They develop a form that contains clear questions.
The goals to be achieved. for example a question about the correct price of purchase generally targets consumers, who want to buy the product. the price is higher than their purchasing power. So the plan is based on the marketer’s work . It does not contain all elements for the same situation . So it can lead to surprises in management .
Balance take into account some future charges of studies. It is necessary to put limits for them. An amount must not be exceeded real studies.
Marketing manager observes consumers in the points of sale.
After he concentrates well on the purchases. Then they try to propose them the product. So all observation will be used later in the same study to launch a new product .
Marketing manager seeks to know the needs of consumers. He uses several methods to collect information about buying behavior.
Observation plays a vital role for the marketer to analyze the reasons for customers’ purchases. Since internet and discussion forums make it easier for him.
So we find that consumers share their opinions about a product or service.
Discussion forums can reinforce the desire to purchase a product or make remarks that disrupts the desire to purchase that product. All depends on which group constitutes the majority of consumers.
Marketing manager sometimes asks consumers for their opinions. Before the launch of the company’s services and products.
when a consumer is questioned. It is easily to know what is blocking him from buying a product. So the ideas that are related to product perception.
After a consumer share with the sales manager, the general idea about a product or service. It is important to develop a good service and also a good product.
Consumers who want another packaging for the product . In fact observations play a vital role in the success of learning market study of a service or product.
There are limits of observation. but the sales manager chooses a defined segment of customers to develop the marketing analysis.
There are several types of studies. that can effectively analyze a given situation :
1surveys using the internet
2 point-of-sale presence with questionnaires
3 contact by phone or email
the presence in the customer forums to know their opinions.
There are marketers who record the event and come back each time to analyze it to arrive at key points of consumer buying behavior.